Dress-code Mask

Exhibition period: July 21 - 28, 2020
Exhibition Gallery: Gallery now
Address: 16, Eonju-ro 152-gil, Gangnam-gu, Seoul
Telephone: 8222-725-2930.
Homepage: //gallery-now.com/
Gallery now, 《Seungwoo Baek, The Dress Code Mask, COVID-19 Seoul》

Seung Woo, Baek, who currently presents the "Window" series in France and South Korea, presents a new work, < The Dress-code Mask, COVID-19 Seoul >, at Gallery Now, located in the Gangnam area of South Korea.

Seung-Woo Baek's first exhibition on COVID-19, The Dress-code Mask, COVID-19 Seoul, shows the latest changes in citizens' daily fashion. Seungwoo Baek is an artist who shows the outside of the world seen through the window with the inner reflection and meaning of the world. The artist, who has been working to show their existence and location through the window, realizes the phenomena that have greatly influenced the lives of citizens as Corona recently comes to the world. Dress code made to change people's ordinary life and it shows the internal psychology and the tension that is happening.

Among the daily necessities such as food, clothing, and housing, dress code is the lifestyle of the people who starts and ends the day and is a facade that shows the inside. In order to make this presentation, a tangible approach is required, but the artist showed the everyday appearances shown on the streets of Seoul under the awareness that contacting citizens in a corona situation could be dangerous to the people.

It shows the change and psychological state more desperately, and the mask indicated the code of the people need to change for lifestyle such as social distance.

Furthermore, while introducing citizens in masks, the artist questioned us about what an individual's portrait rights are. In other words, this exhibition arouses the phenomenon that the mask worn by the coronavirus creates doubts even for the right of the individual portrait.

Unlike the Window, which was shown with a constant gaze, this exhibition tries to adhere faithfully to the principles of the theme of the citizen's daily life by showing various aspects of the towns in a subjective framework. Furthermore, it is a place where all citizens wear masks despite the difficulties caused by COVID 19, giving a warm appearance to citizens struggling and government efforts.

As a hotelier, Seung-Woo Baek is a fine art photographer holding a photo exhibition under the title of The Windows in Seoul and Paris, and presented photo essay books such as My Korea (Amazon) and My Seoul, etc.